Truly Great Coffee
“People are beginning to discover and appreciate newer flavors, aromas, textures, roast profiles, and the finer nuances of coffee,” says Ashish D’abreo, co-founder of Maverick & Farmer, an artisanal coffee brand. “India is slowly but surely moving away from the obsession with instant coffee and people are beginning to understand how coffee is grown, processed, sourced.
That's why we Tribeland Coffee comes up with a great artisan coffee selected from a selective farmer and region. We only work with the best variety of coffee and concentrate on having a premium Arabica coffee. We source our coffee by identifying the best geographical condition and suitable latitudinal measure.
Premium coffee is coffee made from uniquely flavored beans that are processed with special care. This type of coffee is usually relatively expensive, but is preferred by some people for its taste. Premium coffee beans are typically grown at select geographical locations, such as parts of the Caribbean.
There are a number of different stages that coffee goes through before being delivered to the consumer. The beans are usually planted, grown, and harvested at a single location before being relocated elsewhere to be roasted, packaged and shipped around the world. The production of premium coffee often depends on specialists doing these jobs in each of these production stages.
Another important aspect in preserving the potential of premium coffee is picking the coffee beans at the right time. This is a process called harvesting, that typically involves a group of workers that gather and collect coffee cherries when they are ripe and ready for processing. During this phase, the cherries are peeled and cleaned. This raw product is called green coffee. When producing premium coffee, it is often crucial that a coffee cherry is dried at the right pace and stored at optimum conditions to turn it into a coffee bean.
For many people, coffee is the ultimate escape — a comforting cup to sink into, a few minutes' break from work, the date before you decide whether you want to date. More recently, however, it's been at the center of a percolating problem about "conscious consumerism," which the New York Times has described as "an umbrella term that simply means engaging in the economy with more awareness of how your consumption impacts society at large." That could mean avoiding single-use plastics, buying second-hand clothes, joining a food co-op or trying to discern which companies have ethical sourcing, manufacturing, labor and marketing practices.
Selling an ethical cup of coffee has become big business. Likewise, the continued growth of guilt-free cappuccinos is one of the biggest recent success stories of the ethical consumer movement.
Sales of Fairtrade coffee sales alone increased by 8% in the year 2013-14. This is consistent with a longer term trend that has seen Fairtrade retail sales of coffee beans grow by 250% in the decade from 2004 to 2014. This period has also seen a proliferation of other ethical coffee accreditation schemes, including Rainforest Alliance and UTZ.